If customers perceive the benefits of a substitute to be similar to that of a product,then ________.
A)the threat from the substitute is weak
B)the price of the product should be increased to retain market share
C)the threat from the substitute is strong
D)there is no threat from the substitute

Question

Quizplus · Accepted Answer

When customers perceive the benefits of a substitute to be similar to that of a product, the threat from the substitute is strong because customers may switch to the substitute if it offers similar value, potentially affecting the market share of the original product.

If Customers Perceive the Benefits of a Substitute to Be