If a company produces a uniquely formulated anti-ageing face cream targeted at women above the age of forty,which of the following competitive strategies is it following?
A)industry-wide low cost
B)industry-wide differentiation
C)focused low cost
D)focused differentiation

Question

Quizplus · Accepted Answer

The company is following a focused differentiation strategy by targeting a specific segment (women above 40) with a unique product (anti-ageing face cream). This strategy allows the company to differentiate its product in a specific market segment and capture a loyal customer base who are willing to pay a premium price for the product.

If a Company Produces a Uniquely Formulated Anti-Ageing Face Cream