When designing a survey or questionnaire as part of a marketing campaign, the following survey error occurs when an entire group is excluded from participating in the survey and has no chance of being included in the future:

Question

Quizplus · Accepted Answer

Selection bias is a type of survey error when an entire group is excluded from participation.
Key Takeaway: When an entire group is excluded from participating in a survey and has no chance of being included in the future, this is referred to as a selection bias. A selection bias threatens to skew results from a survey, especially if the excluded group is large and/or particularly influential in their purchasing habits.

When Designing a Survey or Questionnaire as Part of a Marketing