Kroger's grocery stores in Houston are interested in gauging the response of weekend managers to door promotions. By selecting specific managers, what sampling method are executives using in their research?

Question

Quizplus · Accepted Answer

Judgment sampling is a sampling methodology that targets pre-selected experts.
Key Takeaway: Judgment is a sampling method that selects a sample for research based on their expertise or knowledge. By selecting weekend managers at Kroger's stores, the company is wishing to gain information on response to door promotions of those specifically knowledgeable to weekend sales and customer traffic.

Kroger's Grocery Stores in Houston Are Interested in Gauging the Response