Jackie's communication firm is asked to provide a training session to a medical supplies' sales force. The session emphasizes the importance of involving the intended audience when making sales presentations. In order of importance, rank the level of involvement of the audience in bringing about effective results:

Question

Quizplus · Accepted Answer

The level of audience involvement in a presentation follows an order of importance as such: tell < show < consult < engage.
Key Takeaway: Engaging an audience in the product that you are selling them is the most effective communication tool in a presentation. Less effective is consulting them such as asking them to provide written comments or opinions. Finally, the least effective methods of audience involvement are telling and showing of products. These make the audience too passive to become involved.

Jackie's Communication Firm Is Asked to Provide a Training Session