Since services lack physical characteristics (such as smell, color, style, texture) that a consumer can examine before they buy, services need to build them in to the value proposition. Which of the following is an example of this in a veterinary hospital setting?

Question

Quizplus · Accepted Answer

Uniforms and decor are a way to increase the value proposition by creating a physical characteristic that people can see. This is called creating a "service-scape".

Since Services Lack Physical Characteristics (Such as Smell, Color, Style