A marketing research methodology that measures the difference between a customer's expectation of quality service and what actually occurred is called what?

Name: A marketing research methodology that measures the difference between a customer's expectation of quality service and what actually occurred is called what?
Brand: Quizplus
Rating: 4.7 (43 reviews)

Question

Quizplus · Accepted Answer

A marketing research methodology that measures the difference between a customer's expectation of quality service and what actually occurred is called a gap analysis.

A Marketing Research Methodology That Measures the Difference Between a Customer's