In which of the following cases is the strength of competitive forces low?
A) when switching costs are high
B) when rival products are priced relatively low
C) when customer loyalty to the brand or company is low
D) when finding rival products is easy

Question

Quizplus · Accepted Answer

When switching costs are high, customers are less likely to switch to competitors, reducing the competitive pressure on a company.

In Which of the Following Cases Is the Strength of Competitive