Which of the following competitive strategies does a company follow if it produces a uniquely formulated anti-ageing face cream targeted at women above the age of forty?
A) industry-wide low cost
B) industry-wide differentiation
C) focus low cost
D) focus differentiation

Question

Quizplus · Accepted Answer

The company is following a focus differentiation strategy by producing a uniquely formulated anti-ageing face cream targeted at women above the age of forty. This strategy focuses on a specific market segment and differentiates the product from competitors, which is what this company is doing by targeting a specific age group with their anti-ageing formula.

Which of the Following Competitive Strategies Does a Company Follow