A firm introduces a new range of laptops that concentrate on delivering good graphics performance: Which of the following competitive strategies has the firm adopted if these laptops have relatively low prices?
A) focus differentiation
B) focus low cost
C) industry-wide differentiation
D) industry-wide low cost

Question

Quizplus · Accepted Answer

The firm is targeting a specific market segment (those interested in good graphics performance) while also offering relatively low prices, which aligns with a focus low cost strategy.

A Firm Introduces a New Range of Laptops That Concentrate