In social psychology, an attitude refers to a predisposition to respond to certain stimuli or situations. Attitude change is often accomplished through persuasion. According to the elaboration model of persuasion, what is used in the following situation? An expert on the subject speaks to an audience of a similar demographic to the speaker and focuses on an array of details about the subject?
A)Peripheral route
B)Central route
C)Similarity route
D)Gradual route

Question

Quizplus · Accepted Answer

In persuasion, the peripheral route relies on factors like similarity, attractiveness, and commonly held heuristics rather than the central message of the argument. By contrast, the central route relies on the delivering the central message of the argument in a well-thought-out manner.

In Social Psychology, an Attitude Refers to a Predisposition to Respond