In social psychology, an attitude refers to a predisposition to respond to certain stimuli or situations. Attitude change is often accomplished through persuasion. What is considered to be the most important factor in persuasion when trying to change important beliefs?
A)Similarity
B)Validation
C)Credibility
D)Recency effect

Question

Quizplus · Accepted Answer

When trying to change important convictions, credibility of the source of persuasion is the most important factor. Credibility includes both expertise and trustworthiness.

In Social Psychology, an Attitude Refers to a Predisposition to Respond