During which of the following phases of the customer life cycle does win-back processes categorize customers according to value?
A) customer acquisition
B) marketing
C) relationship management
D) churn

Question

Quizplus · Accepted Answer

Win-back processes categorize customers according to value during the churn phase, as it involves strategies to regain lost customers by assessing their potential value to the company.

During Which of the Following Phases of the Customer Life