A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)?
A)switching costs
B)loyalty programs
C)entry barriers
D)affiliate programs

Question

Quizplus · Accepted Answer

Entry barriers are conditions that make it difficult for new entrants to enter a market. Offering products or services that customers have come to expect from an industry is a form of entry barrier, as failing to do so can significantly hinder a new entrant's ability to compete and survive.

A Product or Service That Customers Have Come to Expect