Question 1

Which of the following are advantages normally associated with B2B e-commerce?
A)shorter cycle times
B)reduction in costs
C)reaches wider audiences
D)all of the above

Accepted Answer

B2B e-commerce typically leads to shorter cycle times, reduction in costs, and the ability to reach wider audiences, making all of the listed options correct advantages associated with it.

Question 2

If the threat of substitute products or services is low it is a(n):
A)disadvantage to the supplier
B)advantage to the buyer
C)advantage to the supplier
D)none of the above

Accepted Answer

When the threat of substitute products or services is low, it means that customers have fewer alternatives to choose from, which strengthens the position of the supplier. This scenario allows suppliers to potentially charge higher prices and ensures that their products remain in demand, thus being an advantage to the supplier.

Question 3

The threat of new entrants is high when it is:
A)hard for customers to enter the market
B)hard for competitors to enter the market
C)easy for competitors to enter the market
D)easy for customers to enter the market

Accepted Answer

The threat of new entrants is high when it is easy for competitors to enter the market, as this increases competition and potentially reduces market share and profitability for existing companies.

Question 4

If it is easy for competitors to enter the market, the threat of new entrants is considered:
A)high
B)low
C)more
D)less

Accepted Answer

When it is easy for competitors to enter a market, the threat of new entrants is considered high because new competitors can easily start competing, potentially reducing the market share and profits of existing companies.

Question 5

An industry is less attractive for suppliers when the rivalry among existing competitors is:
A)high
B)low
C)more
D)less

Accepted Answer

High rivalry among existing competitors in an industry can lead to price wars, reduced profit margins, and increased marketing costs, making the industry less attractive for suppliers.

Question 6

Paisapay is facilitated in
A)ebay.co.in
B)amazon.com
C)flipkart.com
D)none of the above

Accepted Answer

PaisaPay is a secure payment service that was specifically facilitated by eBay India (ebay.co.in) to ensure safe transactions between buyers and sellers on their platform.

Question 7

Which of the following is a useful security mechanism when considering business strategy and IT?
A)encryption
B)decryption
C)firewall
D)all the above

Accepted Answer

All the options listed, encryption, decryption, and firewalls, are useful security mechanisms in the context of business strategy and IT. Encryption protects data by converting it into a code to prevent unauthorized access, decryption is the process of converting encrypted data back into its original form, and firewalls serve as a barrier to block unauthorized access to a network.

Question 8

Which of the following is not related to security mechanism
A)encryption
B)decryption
C)e-cash
D)all the above

Accepted Answer

E-cash is related to electronic money transactions, not directly to security mechanisms like encryption and decryption, which are methods to secure data.

Question 9

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)?
A)switching costs
B)loyalty programs
C)entry barriers
D)affiliate programs

Accepted Answer

Entry barriers are conditions that make it difficult for new entrants to enter a market. Offering products or services that customers have come to expect from an industry is a form of entry barrier, as failing to do so can significantly hinder a new entrant's ability to compete and survive.

Question 10

Which of the following statements accurately reflect the impact of technology?
A)technology has caused buyer power to increase
B)technology has lessened the entry barriers for many industries
C)technology has increased the threat of substitute products and services
D)all of the above

Accepted Answer

Technology has indeed caused buyer power to increase by providing them with more information and options, lessened the entry barriers for many industries by reducing the need for physical assets and enabling digital services, and increased the threat of substitute products and services by facilitating innovation and the introduction of alternatives.

Question 11

A business cannot be all things to all people. Instead, a business must:
A)identify target customers
B)identify the value of products/services as perceived by customers
C)all of the above
D)none of the above

Accepted Answer

A business needs to identify its target customers to tailor its products, services, and marketing strategies effectively. Additionally, understanding the value of its products or services as perceived by customers is crucial for setting competitive prices and highlighting benefits that meet customer needs. Therefore, both A and B are correct, making C the correct choice.

Question 12

How the transactions occur in e-commerce?
A)using e-medias
B)using computers only
C)using mobile phones only
D)none of the above

Accepted Answer

Transactions in e-commerce can occur through various electronic media, not just computers or mobile phones exclusively. This includes tablets, smart devices, and any internet-capable technology that supports e-commerce platforms and applications.

Question 13

Which type of products is lesser purchased using ecommerce?
A)automobiles
B)books
C)softwares
D)none

Accepted Answer

Automobiles are typically lesser purchased using ecommerce compared to books and software. This is because purchasing a vehicle often involves a significant investment, and many consumers prefer to see, touch, and test drive the vehicle before making such a large purchase. Books and software, on the other hand, are more commonly bought online due to the convenience and often digital delivery of software.

Question 14

A business competing in a commodity like environment must focus on which of the following?
A)price
B)ease / speed of delivery
C)ease of ordering
D)all of the above

Accepted Answer

In a commodity-like environment, differentiation is minimal, so businesses must focus on price, delivery speed, and ease of ordering to attract and retain customers.

Question 15

Which of the following refers to creating products tailored to individual customers?
A)customization
B)aggregation
C)direct materials
D)reverse auction

Accepted Answer

Customization refers to the process of creating products or services according to the specific needs or preferences of individual customers. This approach allows for a high degree of personalization, catering directly to the unique requirements or desires of each customer.

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?
A)supplies
B)direct materials
C)indirect materials
D)daily stuff

Accepted Answer

Indirect materials are used in the normal operation of a business but are not directly related to the primary business operations. They are necessary for the process but do not become part of the final product.

Question 17

Amazon.com is well-known for which e-commerce marketing technique?
A)banner ads
B)pop-up ads
C)affiliate programs
D)viral marketing

Accepted Answer

Amazon.com is particularly well-known for its affiliate programs, where website owners can earn commissions by referring customers to Amazon's site. This has been a significant part of their marketing strategy for many years.

Question 18

Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?
A)horizontal
B)vertical
C)integrated
D)inclined

Accepted Answer

Horizontal e-marketplaces are designed to serve the MRO (Maintenance, Repair, and Operations) needs of businesses across multiple industries, offering a broad range of products and services that are not specific to any one industry.

Question 19

Which form of e-marketplace brings together buyers and sellers from the same industry?
A)horizontal
B)vertical
C)integrated
D)inclined

Accepted Answer

Vertical e-marketplaces focus on connecting buyers and sellers in the same industry, facilitating transactions and interactions specific to that sector.

Question 20

Which type of add appears on a web page?
A)pop-under ad
B)pop-up ad
C)banner ad
D)discount ad

Accepted Answer

The answer of Which type of add appears on a...

Quiz 2: E-Commerce and Marketing

Which of the following are advantages normally associated with B2B e-commerce?

If the threat of substitute products or services is low it is a(n) :

The threat of new entrants is high when it is:

If it is easy for competitors to enter the market, the threat of new entrants is considered:

An industry is less attractive for suppliers when the rivalry among existing competitors is:

Paisapay is facilitated in

Which of the following is a useful security mechanism when considering business strategy and IT?

Which of the following is not related to security mechanism

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n) ?

Which of the following statements accurately reflect the impact of technology?

A business cannot be all things to all people. Instead, a business must:

How the transactions occur in e-commerce?

Which type of products is lesser purchased using ecommerce?

A business competing in a commodity like environment must focus on which of the following?

Which of the following refers to creating products tailored to individual customers?

Materials used in the normal operation of a business but not related to primary business operations are called what?

Amazon.com is well-known for which e-commerce marketing technique?

Which form of e-marketplace brings together buyers and sellers from multiple industries, often for MRO materials?

Which form of e-marketplace brings together buyers and sellers from the same industry?

Which type of add appears on a web page?