Question 1

What type of ad appears on top of a web page?

Accepted Answer

Pop-up ads are ads that appear on top of a web page.

Question 2

What type of ad appears under a web page?

Accepted Answer

Pop-under ads are designed to appear underneath the content of the web page a user is viewing, rather than popping up over it or within the content like other ad types. This allows the ad to be less intrusive, as it will only be seen once the user closes or minimizes their current browser window.

Question 3

Which, if any, of the following types of ads are people most willing to tolerate?

Accepted Answer

People are most willing to tolerate banner ads because they are less intrusive than pop-under and pop-up ads.

Question 4

Which of the following is an Internet-based company that makes it easy for one person to pay another over the Internet?

Accepted Answer

Financial cybermediaries facilitate online transactions between buyers and sellers, making it easy for one person to pay another over the Internet.

Quiz 2: E-Commerce and Marketing

What type of ad appears on top of a web page?

What type of ad appears under a web page?

Which, if any, of the following types of ads are people most willing to tolerate?

Which of the following is an Internet-based company that makes it easy for one person to pay another over the Internet?