Not only are research objectives rarely relayed to the marketing researcher at the outset of a research project,but decision-makers seldom formulate objectives accurately.

Question

Quizplus · Accepted Answer

The success of a research project depends on identifying the objectives of the research.Objectives often have to be extracted by the researcher from the decision-maker,who may phrase objectives in terms of platitudes that lack operational significance.

Not Only Are Research Objectives Rarely Relayed to the Marketing