In the marketing management process,essential sets of information required for planning include all of the following except A) marketing mix variables B) situational variables C) marketing mix variables. D) performance variables

Question

Quizplus · Accepted Answer

For the purpose of planning,marketing researchers seek to answer questions regarding three essential sets of information,corresponding to the measurable types of variables in the marketing system: situational variables,marketing mix variables,and performance measures.Marketing mix variables are those under the firm's control.

In the Marketing Management Process,essential Sets of Information Required for Planning