If syndicated research companies collect data through large-scale consumer panels and track what its participants do,buy,and think,then marketing research is playing a role in
A) marketing
B) the firm
C) the marketing research industry
D) in society

Question

Quizplus · Accepted Answer

In the role of the marketing research industry,marketing research collects general information that firms do not carry out themselves.

If Syndicated Research Companies Collect Data Through Large-Scale Consumer Panels