Obstacles (or barriers)to the effective use of marketing research by management include all of the following except A) viewing research as a threat to their personal status as decision makers B) inability to work with researchers or use their knowledge and skills C) insistence on considering experience and personal judgment in decision process D) differences in emphasis and temperament

Question

Quizplus · Accepted Answer

Research is used to aid decision-making in combination with managerial judgment and experience.The correct time for judgment and experience to be applied is in determining the decision criteria.

Obstacles (Or Barriers)to the Effective Use of Marketing Research by Management