Variables directly under the control of management that lead the organization's performance to fall short of objectives are
A) symptoms
B) problems
C) opportunities
D) information needs

Question

Quizplus · Accepted Answer

In marketing research,the word "problem" refers to the variables,particularly variables under direct managerial control,that lead the organization's performance measures to fall short of stated objectives.

Variables Directly Under the Control of Management That Lead the Organization's