The value or benefit of formal marketing research is typically commensurate with
A) the cost of conducting the research
B) the amount of time it takes
C) the clarity of the decision to be made
D) the ability of the research to reduce uncertainty in the decision-making process

Question

Quizplus · Accepted Answer

Although costs and time required to conduct marketing research is important,the value or benefit is commensurate with how the research impacts the uncertainty of the alternatives.

The Value or Benefit of Formal Marketing Research Is Typically