Because the zero on an interval scales is an arbitrary assignment,comparisons of absolute magnitudes or ratios is meaningless.
Correct Answer:
Verified
Q6: For many research projects,measurement error can be
Q7: Measurement error is minimized when a direct
Q8: The set of marketing phenomena under study
Q9: When using the test-retest method for measuring
Q10: Reliability refers to the extent to which
Q12: An ordinal scale measures whether an object
Q13: The hierarchy-of-effects model postulates an advertising-purchase-repurchase sequence
Q14: The cognitive component of attitude concerns a
Q15: Total measurement error consists of two components:
Q16: An operational definition defines a construct with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents