An operational definition defines a construct with other constructs.
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Q11: Because the zero on an interval scales
Q12: An ordinal scale measures whether an object
Q13: The hierarchy-of-effects model postulates an advertising-purchase-repurchase sequence
Q14: The cognitive component of attitude concerns a
Q15: Total measurement error consists of two components:
Q17: Content validity involves subjective judgments by experts
Q18: The methods used to measure validity involve
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Q20: Measurement can be defined as assigning numbers
Q21: A dummy variable is an ordinally scaled
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