In marketing,it is common for attitudinal,opinion,and predisposition judgments to be treated as interval data.
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Q14: The cognitive component of attitude concerns a
Q15: Total measurement error consists of two components:
Q16: An operational definition defines a construct with
Q17: Content validity involves subjective judgments by experts
Q18: The methods used to measure validity involve
Q20: Measurement can be defined as assigning numbers
Q21: A dummy variable is an ordinally scaled
Q22: In marketing,a(n)_ is an abstraction we build
Q23: A graphic rating scale requires the respondents
Q24: The most common statistical test used for
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