The zero point on an interval scale corresponds to the absence of the characteristic being measured in the empirical system.
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Q1: Nominal scales are used for the lowest
Q2: The mean is an appropriate descriptive statistic
Q3: A nominal scale defines the ordered relationship
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Q6: For many research projects,measurement error can be
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Q8: The set of marketing phenomena under study
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Q11: Because the zero on an interval scales
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