Question 1

All of the following are among the most frequent applications of MDS except A) identifying products that are viewed as substitutes for one another B) identifying the underlying structure of variables C) identifying salient product attributes perceived by buyers in a market D) exposing the gaps in a market that can support a new product venture

Accepted Answer

Factor analysis is used to identify the underlying structure of variables.The other three can benefit from MDS.

Question 2

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-To best emulate the way people evaluate product options in the actual market,what method should be used to estimate the part worths of those options?

Accepted Answer

The answer of Refer to this output regarding part worths...

Question 3

Discuss the uses of multidimensional scaling.

Accepted Answer

The answer of Discuss the uses of multidimensional scaling....

Question 4

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-Given the part worths above,what is the utility for a 75-watt bulb that burns for 1500 hours and costs $2.50?

Accepted Answer

The answer of Refer to this output regarding part worths...

Question 5

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-What method should be used to generate a rank order of each object along each dimension,given rank-ordered input measures.

Accepted Answer

The answer of Refer to this output regarding part worths...

Question 6

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-Which bulb would be preferred by more customers,a 100-watt bulb that burns for 1500 hours and cost $3.00 or a 75-watt bulb that burns for 2000 hours and costs $2.50?

Accepted Answer

The answer of Refer to this output regarding part worths...

Question 7

Discuss the advantage of using the choice-based conjoint over the other types of conjoint analysis.

Accepted Answer

The answer of Discuss the advantage of using the choice-based...

Question 8

What does an adaptive conjoint program do?

Accepted Answer

The answer of What does an adaptive conjoint program do?...

Question 9

_______________ multidimensional scaling methods take rank-ordered input measures and generates a set of relationships among objects that is interval.
A) Fully metric
B) Fully nonmetric
C) Metric
D) Nonmetric

Accepted Answer

This is the definition of nonmetric MDS.

Question 10

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-What kind of design is generated by specialized routines in statistical programs to dramatically reduce the number of profiles required for a conjoint study?

Accepted Answer

The answer of Refer to this output regarding part worths...

Question 11

_______________ multidimensional scaling requires interval- or ratio-scaled input measures and generates a set of relationships among objects that is also interval or ratio.
A) Fully metric
B) Fully nonmetric
C) Metric
D) Nonmetric

Accepted Answer

This is the definition of fully metric MDS.

Question 12

Discuss some of the managerial questions where conjoint analysis is applied in marketing research.

Accepted Answer

The answer of Discuss some of the managerial questions where...

Question 13

The axes of an MDS solution
A) are determined uniquely from the data by the MDS routine
B) have a special, privileged meaning
C) can be rotated and/or flipped and reinterpreted
D) are pre-determined by researchers before the data is entered

Accepted Answer

The entire map can be rotated in any direction,or flipped on any axis,and the inter-item distances would remain identical.The two new axes would shift into place and be interpreted by researchers.

Question 14

Discuss the basic steps in a conjoint analysis.

Accepted Answer

The answer of Discuss the basic steps in a conjoint...

Question 15

_______________ multidimensional scaling takes rank-ordered input measures and generates the rank order of each object on each dimension.
A) Fully metric
B) Fully nonmetric
C) Metric
D) Nonmetric

Accepted Answer

This is the definition of fully nonmetric MDS.

Quiz 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

All of the following are among the most frequent applications of MDS except

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions. -To best emulate the way people evaluate product options in the actual market,what method should be used to estimate the part worths of those options?

Discuss the uses of multidimensional scaling.

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions. -Given the part worths above,what is the utility for a 75-watt bulb that burns for 1500 hours and costs $2.50?

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions. -What method should be used to generate a rank order of each object along each dimension,given rank-ordered input measures.

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions. -Which bulb would be preferred by more customers,a 100-watt bulb that burns for 1500 hours and cost $3.00 or a 75-watt bulb that burns for 2000 hours and costs $2.50?

Discuss the advantage of using the choice-based conjoint over the other types of conjoint analysis.

What does an adaptive conjoint program do?

_______________ multidimensional scaling methods take rank-ordered input measures and generates a set of relationships among objects that is interval.

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions. -What kind of design is generated by specialized routines in statistical programs to dramatically reduce the number of profiles required for a conjoint study?

_______________ multidimensional scaling requires interval- or ratio-scaled input measures and generates a set of relationships among objects that is also interval or ratio.

Discuss some of the managerial questions where conjoint analysis is applied in marketing research.

The axes of an MDS solution

Discuss the basic steps in a conjoint analysis.

_______________ multidimensional scaling takes rank-ordered input measures and generates the rank order of each object on each dimension.