Question 1

The Gutenberg Galaxy was authored by
A)johannes gutenberg
B)marshall mcluhan
C)george gerbner
D)kurt lewin

Accepted Answer

The Gutenberg Galaxy was authored by Marshall McLuhan, who is known for his work on media theory and for coining the phrase "the medium is the message."

Question 2

The term fourth estate refers to?
A)legislature
B)commons
C)media
D)judiciary

Accepted Answer

The term "fourth estate" traditionally refers to the press and news media, both in explicit capacity of advocacy and implicit ability to frame political issues.

Question 3

International Commission to study communication in the world by UNESCO was known as…
A)mcluhan commission
B)hutchins commission
C)macbride commission
D)mcquail commission

Accepted Answer

The International Commission for the Study of Communication Problems, known as the MacBride Commission, was established by UNESCO to analyze global communication issues, leading to the publication of the influential report "Many Voices, One World" in 1980.

Question 4

Who coined the term fourth estate?
A)lord william bentick
B)edmund burke
C)winston churchill
D)clement atlee

Accepted Answer

Edmund Burke is credited with coining the term "fourth estate" to describe the press. He used this term in a parliamentary debate in the 18th century to highlight the importance of the press in shaping public opinion and holding power to account, alongside the traditional three estates of the realm: the clergy, the nobility, and the commoners.

Question 5

Pulitzer prices are given to journalists for their outstanding contribution to journalism in ….
A)uk
B)us
C)germany
D)australia

Accepted Answer

Pulitzer Prizes are awarded for achievements in newspaper, magazine and online journalism, literature, and musical composition within the United States.

Quiz 1: Mass Media and Communication

The Gutenberg Galaxy was authored by

The term fourth estate refers to?

International Commission to study communication in the world by UNESCO was known as…

Who coined the term fourth estate?

Pulitzer prices are given to journalists for their outstanding contribution to journalism in ….