Question 1

What is primary objective of the ABC?
A)to contact government
B)to cover news
C)to secure accurate circulation figures and data relating to all periodicals and media
D)to circulate news

Accepted Answer

The primary objective of the Audit Bureau of Circulations (ABC) is to secure accurate circulation figures and data relating to all periodicals and media, ensuring transparency and reliability in the media industry.

Question 2

Which of the following is not type of advertising?
A)editorial
B)advertorial
C)classified ads
D)display ad

Accepted Answer

Editorial content is not a form of advertising; it is content that aims to inform or entertain and is not paid for by advertisers. Advertorials, classified ads, and display ads are all types of advertising, each with distinct characteristics and purposes.

Question 3

Advertising revenue and _______ revenue are backbone of newspaper's finance.
A)share
B)circulation
C)saving
D)value

Accepted Answer

Circulation revenue, which comes from the sales of the newspapers themselves, along with advertising revenue, are the primary sources of income for newspapers.

Question 4

For any organisation Financial summary of the year is recorded in _______.
A)record
B)analysis
C)circulation
D)balance sheet

Accepted Answer

The financial summary of the year for any organization is recorded in the balance sheet, which provides a snapshot of a company's financial condition at a specific point in time, detailing assets, liabilities, and shareholders' equity.

Question 5

What is press release?
A)newspapers
B)content given to media by pr agencies
C)blog
D)data

Accepted Answer

A press release is content distributed to media outlets by public relations agencies or companies to announce something newsworthy.

Question 6

What are 4Ps of marketing mix?
A)product, price, population, place
B)product, price, place, population
C)product, price, place, promotion
D)product, price, population, promotion

Accepted Answer

The 4Ps of the marketing mix are Product, Price, Place, and Promotion. These elements are used by marketers to help define their marketing strategy and are considered essential tools in the marketing toolkit.

Question 7

What bring different technologies together?
A)advertising convergence
B)product
C)auto
D)digital convergence

Accepted Answer

Digital convergence refers to the trend of blending together different technologies and media platforms into a cohesive user experience. This includes the merging of telecommunications, computing, and broadcasting into integrated digital platforms.

Question 8

In _______ type of ownership owner alone takes all decisions .
A)individual
B)partnership
C)trust
D)corporate

Accepted Answer

In individual ownership, a single owner takes all the decisions regarding the business. This contrasts with partnerships, trusts, and corporations where decisions are typically made by multiple individuals or according to specific governance structures.

Question 9

How does Human Resource department appoint employees?
A)through lottery system
B)through recruitment process and interview
C)without any process
D)financial department of company

Accepted Answer

The Human Resource department appoints employees through a recruitment process and interviews to assess their skills, qualifications, and suitability for the position.

Question 10

Define advertising revenue.
A)money given by investors
B)money through shares
C)money calculated by abc
D)money generated by advertising

Accepted Answer

Advertising revenue is the money generated from the display, digital, or any form of advertisements. It is a key source of income for media outlets, websites, and platforms that offer ad space to businesses.

Question 11

What is TRP?
A)television regional point
B)television revised points
C)television rise points
D)television rating point

Accepted Answer

Television Rating Point (TRP) is a tool provided to judge which programs are viewed the most. This gives an index of the choice of the people and shows the popularity of a particular program.

Question 12

Which among following is not tool of IMC?
A)advertising
B)sales promotion
C)personal selling
D)theory

Accepted Answer

Theory is not a tool of Integrated Marketing Communications (IMC); it is a concept or framework. IMC tools include advertising, sales promotion, and personal selling.

Question 13

Financial management is ____for any efficient functioning of business.
A)key
B)loss
C)financial
D)average

Accepted Answer

Financial management is crucial for the efficient functioning of a business as it involves planning, organizing, controlling, and monitoring financial resources to achieve organizational goals.

Question 14

When one owner owns media across different platforms is called as______ media ownership.
A)cross
B)straight
C)government
D)individual

Accepted Answer

Cross media ownership refers to the ownership of multiple media businesses by a single person or corporate entity, encompassing various platforms such as television, radio, newspapers, and online media.

Question 15

Foreign ______ investment brings foreign investors in India.
A)global
B)digital
C)direct
D)duplicate

Accepted Answer

Foreign direct investment (FDI) is the term used to describe investments made by foreign investors directly in the business operations of another country, such as India.

Question 16

Widely known Star TV in India is known as _______ in some foreign countries.
A)zee tv
B)new tv
C)sky network
D)etv

Accepted Answer

Star TV is known as Sky Network in some foreign countries, reflecting its international branding and presence.

Question 17

Why marketing research is conducted?
A)to understand market for advertising
B)to understand research
C)to understand formula
D)to understand issue

Accepted Answer

Marketing research is conducted to understand the market for advertising, among other reasons.

Question 18

In which company maximum 50 number of members are allowed?
A)limited company
B)individual
C)trust
D)unregistered company

Accepted Answer

A limited company can be a private limited company, which often has a maximum limit of 50 non-employee shareholders.

Question 19

Editor is involved in _________process with management
A)none of the
B)policy making
C)assistance
D)association

Accepted Answer

Editors are often involved in the policy-making process with management, contributing to decisions about content, publication standards, and editorial direction.

Question 20

Which process enables communication with end users?
A)circulation
B)direct marketing
C)strategy planning
D)communication with employees

Accepted Answer

Direct marketing is a process that enables communication with end users by directly reaching out to them through various channels such as email, mail, social media, and more. It focuses on sending messages directly to consumers, without the need for intermediaries.

Quiz 1: Business and Media Management

What is primary objective of the ABC?

Which of the following is not type of advertising?

Advertising revenue and _______ revenue are backbone of newspaper's finance.

For any organisation Financial summary of the year is recorded in _______.

What is press release?

What are 4Ps of marketing mix?

What bring different technologies together?

In _______ type of ownership owner alone takes all decisions .

How does Human Resource department appoint employees?

Define advertising revenue.

What is TRP?

Which among following is not tool of IMC?

Financial management is ____for any efficient functioning of business.

When one owner owns media across different platforms is called as______ media ownership.

Foreign ______ investment brings foreign investors in India.

Widely known Star TV in India is known as _______ in some foreign countries.

Why marketing research is conducted?

In which company maximum 50 number of members are allowed?

Editor is involved in _________process with management

Which process enables communication with end users?