________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Question

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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves identifying customer needs and wants, developing products and services to meet those needs, pricing those products and services appropriately, and communicating the value of those offerings to customers. Marketing also involves building relationships with customers and stakeholders and creating ongoing opportunities for engagement and interaction.

________ Is the Activity, Set of Institutions, and Processes for Creating