Bryan gets reduced fees for his daughter's piano lessons by maintaining her teacher's website. Bryan is practicing the central tenet of marketing called ________.

Question

Quizplus · Accepted Answer

Exchange is the central tenet of marketing Bryan is practicing, as it involves providing a service (website maintenance) in return for reduced fees for another service (piano lessons). This mutual provision of value between parties is the essence of exchange in marketing.

Bryan Gets Reduced Fees for His Daughter's Piano Lessons by Maintaining