From a customer's perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?

Question

Quizplus · Accepted Answer

The ratio of the bundle of benefits to the costs incurred is the definition of value. Value is a key concept for customers and is often used to determine whether an offering is worth the price.

From a Customer's Perspective, What Is Defined as a Ratio