Ford Motor Co. introduced its automobile called Nova in Mexico. It faced difficulty in selling the car because "Nova" in Spanish means "It doesn't go." This illustrates a problem with ________.

Question

Quizplus · Accepted Answer

The difficulty faced by Ford in selling the car in Mexico indicates a problem with fitting the product to the culture. The name "Nova" in Spanish means "It doesn't go," and this shows that the product name was not suitable for the Mexican culture. Fitting the product to the culture is a crucial aspect of international marketing as it helps in ensuring acceptance and success of the product in new markets.