Jason went to an automobile dealership to buy a car, and he spent two hours talking to an employee about options. This element of marketing communications is called ________.

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face communication between a salesperson and a potential customer, which is what occurred in this scenario. Advertising refers to non-personal, mass communication through various media channels, promotion is a broader term that encompasses all marketing communication activities, public relations is focused on building relationships with the public and direct marketing is a form of marketing where companies communicate directly with customers through mail, email or other channels.

Jason Went to an Automobile Dealership to Buy a Car