People around the world prefer Swiss watches over watches manufactured in other countries. In the context of product issues, which of the following best describes the customer's perception?

Question

Quizplus · Accepted Answer

The customer's preference for Swiss watches demonstrates the country-of-origin effect, which suggests that consumers perceive products made in certain countries to be of higher quality or superior to those made in other countries.

People Around the World Prefer Swiss Watches Over Watches Manufactured