Steve wants to gift a box of chocolates to his best friend. He walks into a store and buys Belgian chocolates because his friend once mentioned that they are the best in the world. This is an example of how consumers respond to ________.

Question

Quizplus · Accepted Answer

This is an example of the country-of-origin effect, where consumers associate a particular product or brand with a specific country or place, based on factors such as reputation or perceived quality. In this case, Steve's friend had mentioned that Belgian chocolates are the best, which influenced Steve's decision to purchase them.

Steve Wants to Gift a Box of Chocolates to His