Aligning the firm's philosophy with that of a potential channel partner would be identified in the channel strategy of ________.
A) cost
B) coverage
C) character
D) continuity
E) control

Question

Quizplus · Accepted Answer

Character refers to the values and beliefs of the firm, which should align with those of potential channel partners. This is important for building trust and a strong working relationship between the firm and its partners. Cost, coverage, continuity, and control are also important factors in channel strategy, but they do not specifically address the alignment of philosophical values.

Aligning the Firm's Philosophy with That of a Potential Channel