The task of handling crises and giving the company's perspective to news organizations belongs in the ________ element of marketing communications.
A) advertising
B) personal selling
C) sales promotion
D) public relations
E) direct marketing

Question

Quizplus · Accepted Answer

Handling crises and giving the company's perspective to news organizations falls under the domain of public relations, which is concerned with building and maintaining mutually beneficial relationships between organizations and various stakeholders, including the media. Advertising, personal selling, sales promotion, and direct marketing are not as relevant in crisis management and media relations.

The Task of Handling Crises and Giving the Company's Perspective