Perdue found that one of its chicken products may have been contaminated with bacteria, so it pulled it off the shelves and instituted a recall. This potential ethical issue was associated with which element of the marketing mix?
A) product
B) price
C) distribution
D) marketing communications
E) promotion

Question

Quizplus · Accepted Answer

The potential ethical issue of product contamination falls under the element of the marketing mix known as "product".

Perdue Found That One of Its Chicken Products May Have