________ encompasses a societal and professional standard of right and fair practices that are expected of marketing managers in their oversight of strategy formulation, implementation, and control.
A) Marketing ethics
B) Price fixing
C) Social responsibility
D) Accreditation
E) Personal selling

Question

Quizplus · Accepted Answer

The definition provided in the question best aligns with the concept of marketing ethics, which refers to the moral principles and values that guide the behavior of marketers in their decision-making and interactions with stakeholders. Price fixing is a type of anticompetitive behavior that is illegal, rather than a standard of ethical conduct. Social responsibility is a broader concept that encompasses a company's obligation to act in the best interests of society as a whole, while accreditation refers to the process of certification or recognition of a program or institution. Personal selling is a specific type of marketing communication tactic, which is not directly relevant to the question.

________ Encompasses a Societal and Professional Standard of Right and Fair