Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be.
A)ansoff matrix.
B)strategic environment matrix
C)bcg matrix.
D)none of the above.

Question

Quizplus · Accepted Answer

The BCG matrix, also known as the Boston Consulting Group matrix, is a tool that categorizes products or business units into four categories (Stars, Question Marks, Cash Cows, and Dogs) based on their market growth rate and market share. This helps companies decide which products to invest in, develop, or divest, making it a useful method for deciding which products are to be retained and which are not.

Which Method of Product Portfolio Analysis Helps Indeciding Which Products