Companies that follow the market leader's strategy are called.
A)market nichers.
B)market leaders.
C)market followers.
D)market challengers.

Question

Quizplus · Accepted Answer

Market followers are companies that choose to follow the strategies set by the market leaders instead of challenging them or trying to set their own paths. They often imitate or improve upon the leader's products and services.

Companies That Follow the Market Leader's Strategy Are Called