Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of.
A)franchise agreement.
B)vertical relationship.
C)technological licence agreement.
D)horizontal integrative relations.

Question

Quizplus · Accepted Answer

The alliance between Hindustan Motors and Mitsubishi to manufacture and market Lancer cars in India is an example of a technological license agreement. This is because Mitsubishi, the technology provider, licensed its technology and brand to Hindustan Motors to produce and sell the Lancer cars in India, which is a common practice in international business for sharing technology and brand rights.