If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
A)product specialization
B)market specialization.
C)selective specialization.
D)single-segment concentration.

Question

Quizplus · Accepted Answer

Product specialization involves focusing on a specific product and marketing it to various segments to establish a strong reputation in that area.

If an Organization Targets to Market a Particular Product to a Variety