Which of the demographic variables is not used by marketers for demographic segmentation?
A)family life cycle.
B)income and occupation.
C)gender.
D)poverty.

Question

Quizplus · Accepted Answer

Poverty is not typically used by marketers for demographic segmentation because it does not offer a viable target market for most products and services. Marketers usually focus on variables like family life cycle, income, occupation, and gender to identify and target specific market segments.

Which of the Demographic Variables Is Not Used by Marketers