Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.
A)Understanding consumer perceptions.
B)Position products in the mind of consumer.
C)Design appropriate marketing mix.
D)All of the above.

Question

Quizplus · Accepted Answer

Market positioning involves a set of strategies aimed at creating a distinct image or identity of a product or service in the minds of the target consumers. This includes understanding consumer perceptions to identify how they view products or services in the market, positioning products in the minds of consumers to differentiate them from competitors, and designing an appropriate marketing mix (product, price, place, promotion) to appeal to the target market. Therefore, all the options listed contribute to the process of market positioning.

Market Positioning Is a Combination of Marketing Actions That Management