Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
A)Assessing the information needs.
B)Developing the needed information.
C)Distributing the information.
D)All of the above

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is designed to support marketing decision making. It gathers, sorts, analyzes, evaluates, and distributes needed, timely, and accurate information to marketing decision makers. This includes assessing information needs, developing the needed information through internal sources like marketing intelligence and marketing research, and distributing the information to those who need it. Therefore, all of the options (A, B, and C) are correct roles of a marketing information system.

Marketing Information System Gathers Information from Internal Sources Like Marketing