If a company increases product line length by increasing its products range it is called.
A)Line increasing .
B)Line stretching.
C)Line filling.
D)Range stretching.

Question

Quizplus · Accepted Answer

Line stretching occurs when a company increases its product range within a particular product line, typically by introducing new products at a higher, lower, or intermediate price point to cover more market segments.

If a Company Increases Product Line Length by Increasing Its