Companies that attack other firms including the market leader in an attempt to build market share are called.
A)Market followers
B)Market challengers.
C)Market leaders.
D)Market nichers.

Question

Quizplus · Accepted Answer

Market challengers are companies that aggressively target competitors, including the market leader, to increase their market share. They often use strategies such as price cuts, product innovations, and aggressive marketing campaigns to challenge the dominance of established firms.

Companies That Attack Other Firms Including the Market Leader in an Attempt