Question 1

Which business unit holds a large market share in a mature and slow growing industry?
A)Dog.
B)Cash cow.
C)Question mark.
D)Star.

Accepted Answer

Cash cows are business units that have a large market share in a mature, slow-growing industry. These units typically generate more cash than they consume, allowing companies to invest in other areas of their business.

Question 2

Which of the following provides a basis for monitoring and controlling organizational performance?
A)Daily reports
B)Weekly reports
C)Long-term objectives
D)Annual objectives

Accepted Answer

Annual objectives provide a basis for monitoring and controlling organizational performance as they set specific targets to be achieved within a year, allowing for regular assessment and adjustments.

Question 3

In which of the following pricing approaches is pricing based on consumer demand?
A)Functional approach.
B)Business approach.
C)Market approach.
D)Innovative approach.

Accepted Answer

The market approach to pricing is based on consumer demand, as it considers what customers are willing to pay based on perceived value, competition, and market conditions.

Question 4

A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances
A)Advisory policy.
B)Explicit policy.
C)Mandatory policy.
D)Implicit policy.

Accepted Answer

The answer of A/an ---- helps people understand the behavior...

Question 5

Agricultural market set up by stae government to procure agricultural produce directly from farmers
A)Haats
B)Mandis
C)Kirana
D)public distribution system

Accepted Answer

Mandis are agricultural markets set up by state governments in India to procure agricultural produce directly from farmers, ensuring fair prices and reducing the role of middlemen.

Question 6

Consumer do their own picking, pay in cash and carry the merchandise away
A)Automated Vending
B)Super market
C)The Cash and carry
D)direct response retail

Accepted Answer

The Cash and Carry model is characterized by consumers selecting their own items, paying in cash, and physically taking their purchases with them, which matches the description provided.

Question 7

What are the major determinants of employee motivation?
A)Reward and coercive power.
B)New technologies.
C)Personal power and future growth prospects.
D)Information and connection power.

Accepted Answer

The answer of What are the major determinants of employee...

Question 8

Which marketing tool uses multiple factors to assess industry attractiveness and business strength?
A)The GE Grid.
B)The BCG matrix
C)The turn around strategy.
D)SWOT analysis.

Accepted Answer

The GE Grid, also known as the GE/McKinsey Matrix, uses multiple factors to assess industry attractiveness and business strength, allowing companies to prioritize their investments among various business units or product lines.

Question 9

---- forms the basis for the allocation of corporate resources.
A)Financial evaluation.
B)Organizational growth.
C)Organizational structure.
D)Organizational culture.

Accepted Answer

Organizational structure forms the basis for the allocation of corporate resources as it defines how tasks are divided, coordinated, and supervised within a company.

Question 10

---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers.
A)A flexible management.
B)A stable management.
C)An active management
D)None of the above.

Accepted Answer

A stable management is crucial in the context of a divestiture because it ensures continuity and reliability, factors that are reassuring to both employees, who may be concerned about their future within the company, and potential buyers, who are looking for a secure investment. Stability in management signals that the company is well-organized and capable of navigating through the changes a divestiture brings, making the transition smoother and more appealing to all parties involved.

Question 11

It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price.
A)Resale Price Maintenance (RPM)
B)Charge back
C)Standard price
D)uniform price

Accepted Answer

Resale Price Maintenance (RPM) is a practice where the manufacturer or wholesaler sets a minimum price below which retailers are not allowed to sell the product. This ensures that the product's price remains consistent across different sales channels.

Question 12

Parking space is very important for........
A)Product
B)Retail store
C)Transportation
D)Machine

Accepted Answer

Retail stores require parking space to accommodate customers who visit the store, making it easier for them to shop and potentially increasing the store's attractiveness and sales.

Question 13

Layout means perfect.......of store.
A)Location
B)Site
C)Structure
D)Variety

Accepted Answer

Layout refers to the structure or arrangement of different parts or elements of a store, including how products, aisles, and spaces are organized.

Question 14

...........is important to increase the sales of a retail store
A)Promotion
B)Channels
C)Transportation
D)Machine

Accepted Answer

Promotion is crucial for increasing the sales of a retail store as it helps in advertising the store's products or services, attracting customers, and encouraging them to make purchases.

Question 15

…..is the important benefit a marketer could get from a retailer through trade promotion?
A)Advertising.
B)Financial help.
C)More shelf space.
D)None of the above.

Accepted Answer

One of the key benefits a marketer can gain from a retailer through trade promotion is more shelf space. This increased visibility can lead to higher sales volumes for the marketer's products.

Question 16

Which of the following items is a component of a good business plan?
A)Operating requirements.
B)Description of the location/demographics.
C)Employee benefits.
D)All of the above.

Accepted Answer

The answer of Which of the following items is a...

Question 17

When analyzing your business and its environment it is useful to carefully inspect its:.
A)Threats.
B)Strengths and weakness.
C)Opportunities.
D)All of the above.

Accepted Answer

Analyzing a business and its environment involves looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats). This comprehensive approach is essential for strategic planning and is commonly known as a SWOT analysis.

Question 18

Which one of the following represents the best long-run opportunity in a firm's portfolio?
A)Cash cow.
B)Star.
C)Question mark.
D)Dog.

Accepted Answer

Stars represent the best long-run opportunity in a firm's portfolio according to the BCG matrix. They have high market growth and high market share, indicating strong future profit potential.

Question 19

. Which of the following provides a basis for monitoring and controlling organizational performance?
A)Daily reports
B)Weekly reports
C)Long-term objectives
D)Annual objectives

Accepted Answer

Annual objectives provide a basis for monitoring and controlling organizational performance as they set specific targets to be achieved within a year, allowing for regular assessment and adjustments.

Question 20

. Agricultural market set up by stae government to procure agricultural produce directly from farmers
A)Haats
B)Mandis
C)Kirana
D)public distribution system

Accepted Answer

Mandis are agricultural market setups by state governments in India to procure agricultural produce directly from farmers, ensuring fair trade practices and stabilizing prices.

Quiz 14: Retail Marketing and Business Strategy

Which business unit holds a large market share in a mature and slow growing industry?

Which of the following provides a basis for monitoring and controlling organizational performance?

In which of the following pricing approaches is pricing based on consumer demand?

A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances

Agricultural market set up by stae government to procure agricultural produce directly from farmers

Consumer do their own picking, pay in cash and carry the merchandise away

What are the major determinants of employee motivation?

Which marketing tool uses multiple factors to assess industry attractiveness and business strength?

---- forms the basis for the allocation of corporate resources.

---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers.

It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price.

Parking space is very important for........

Layout means perfect.......of store.

...........is important to increase the sales of a retail store

…..is the important benefit a marketer could get from a retailer through trade promotion?

Which of the following items is a component of a good business plan?

When analyzing your business and its environment it is useful to carefully inspect its:.

Which one of the following represents the best long-run opportunity in a firm's portfolio?

. Which of the following provides a basis for monitoring and controlling organizational performance?

. Agricultural market set up by stae government to procure agricultural produce directly from farmers